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This is a really interesting and in-depth analysis of Sarah Palin, and whether or not she is going to put her hat in the ring for the 2012 Presidential Race. Covering her media strategy, organization, endorsements, and the risks, the article takes an honest look at the realities, challenges and benefits to a Palin 2012 ticket.
Perhaps the quote that most stood out to me was at the very end...
“Losing hurts her brand,” said Democratic new media consultant Kombiz Lavasany. “A perpetual draft movement is better.”I am not sure that I agree with this. The Palin brand is all about fighting the man, and fighting him despite the fact that the man will likely win. Additionally, I am not convinced that the larger goal of the Palin brand is politics. Her book sales, tour and media appearances help to bolster her public brand- without even a mention or relation to public office.
So? What do you think? Will she, or won't she?
Wednesday, July 14, 2010
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3 comments:
Interesting article and great insights to go along with it. I agree with you that the larger goal of Palin's brand is NOT politics -- but I think it is interesting to think about what her brand's actual goal could be.
Is she trying to motivate and rally people to help other people get elected? Or is she attempting to enact some greater societal change as her advertisement that was discussed last week suggests?
Either way I think one of the most interesting parts of the article was its assertion that "If she runs, it will be all about her."
I think that is spot on -- if Palin's brand is about anything it is definitely about her and what she represents to America.
I personally don't think she will run. I think both of the sides presented in the article have valid points which is why I think it makes sense for her to wait it out and if she wants to run, run in the election after that.
But I do think she will be active on the campaign trail. We'll see even a sneak preview of that this fall and then we can really start to assess what kind of impact her endorsement can have.
On an somewhat unrelated side note -- It would be really great to have a 30 ways of looking at Sarah Palin book, wouldn't it?
I don’t know whether she will, but I don’t think she should. She has become the chief thorn in President Obama’s side, and she is excelling in this role. I agree with Rick Davis’s assessment that she can be more powerful in the 2012 election if she isn’t a candidate. As we have seen since she has entered the national stage, she is better unscripted; running for President is pretty much as scripted as one can get. She has a good thing going with her book sales, FoxNews contract, etc., and she should ride this tide as far as it will take her. I personally believe that the 2008 race did too much damage to her for her to win a national election at the top of the ticket. She could be a good VP choice again, but whether she would take that is another issue.
Great article!
Personally, I do not think Palin will run for President in 2012. First, I do not think she has done much to prove to the public that she is experienced enough to be President. She quit her role as governor before her first term was even up and she has not done much to prove to the public that she has knowledge on foreign affairs. Giving endorsements to other candidates and being a commentator on Fox news (or any station) does not make a person qualified to be the President.
Next, I cannot figure out who she would select as her running mate. Typically it seems as if presidential candidates select someone to complement them and to balance out their weaknesses. It seems unless Palin found someone with even less political experience to be her running mate she would be outshone by her running mate.
Finally, I think Sarah Palin has found her niche as a commentator and endorser. I agree with the article that it would really hurt her image to run in 2012 and lose.
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